I'm not a geologist, but from the alternative articles I've read, natural gas will explode sometime between now and 2020.
The play for me is $BOIL and I'm boxing in the current price by selling out of the money calls and selling out of the money puts.
Skip to 37:30 for nat gas analysis.
The big brokerage houses steer you to the "most common" investment direction. That is, do what everyone else is doing - a kind of collectivism. What you need to know is that they are forced to do this by law. It's called the Prudent Man Rule. Just another regulation to keep folks in wage slavery!