The big brokerage houses steer you to the "most common" investment direction. That is, do what everyone else is doing - a kind of collectivism. What you need to know is that they are forced to do this by law. It's called the Prudent Man Rule. Just another regulation to keep folks in wage slavery!
You will get my 2 high dividend plays that offer yields of 9+%. My 2 commodity exchange traded funds that are undervalued by at least 20%. Finally, you get a trading system that beat the buy and hold strategy by $10K over the last 12.5 years!