What money you might be saving, you are wasting two-fold in the amount of time it takes you to properly shop with coupons. It's downright complicated. You have to subscribe to the newspapers, clip, sort, and store the coupons, find the store's deals that week, figure out what coupons can work with the deals, go shopping (often times having to visit multiple stores), and then, additionally, plan out and shop for the things your coupons don't work for (but you still need).
Coupons are meant to bring down the price of name-brand items. But, have you noticed that name-brand items are typically more expensive to begin with? One of my favorite frugal living secrets is that store-brand items are usually made by the name-brand factories.
Most coupons are for pantry items. It's next to never that you'll find a coupon for fresh produce, dairy, or meat ... which is typically the stuff that we go through the fastest, and costs us the most.
Just because something is a good deal -- whether you use it regularly or not -- doesn't mean you have to buy a three-year supply of it.
Stores across the nation have tightened up on their coupon policies.